Monday, December 13, 2010

Salvation Army's Angel Tree final project





This piece is a 14”x12” handout that folds out into a poster.
Bleed: .125
Margins: .25
The purpose of this piece is to promote the Salvation Army’s Angel Tree that they have every year.  This piece will be good for a handout, and also to give to local businesses to hang on their wall.
Target Audience: Adults with a giving heart.
Call to Action:  This piece is to inform people of the Angel tree, and to encourage them to want to go to a local merchant to pick an angel off the tree.  This piece also has several local area Salvation Army locations listed for anyone needing assistance or wanting to donate money.
Images:  All images were done by my myself, except for the Salvation army logo which I have permission to use for this project.

Wednesday, December 1, 2010

Publication Ad






Target audience:  Horse owners that receive Horse Illustrated magazine.

Call to action:  Is to remind the people about the quality and natural ingredients in Finish Line products.  This will promote them to want to purchase a Finish Line product.

Full Page ad:  Trim size is 8.375" x 10.875", Live area is 7.875" x 10.375", Bleed is 8.625" x 11.125"  This gives it a .125 bleed and a .25 margin.  The publication will cost $4,990.  The format has to be a PDF.  The color mode has to be CMYK processed color only.

1/3 Page ad:  Trim size is 2.31" x 9.75" with a .125 bleed and .25 margins.  This ad will cost $2,445.  Format and color mode are the same as full page ads.