Newspaper Ad

 

            

 

             I created this newspaper ad to help the Mall Deli get more customers or encourage previous customers to come back.  My target audience is college age and older retired adults in the Pittsburg Kansas area.  These are the people who would most likely read the Collegio newspaper, where the add is to be published and be close enough to Pittsburg to use the coupon within.  I expect the reader to cut or tear out the coupon and bring it to the restaurant for a free drink with a food order.  The budget for the ad was no more than $100.00.  I decided to create an ad, 3 column inches by 6 inches which comes to 5.75 inches by 6 inches.  Total spent was $72.00 with $28.00 left over that can be used at another time.
            The idea to use the Mall Deli came to me while I was sitting in the restaurant waiting for my food, and a couple walks in about college age.  Although this is a well know establishment I thought any company could use a little boost in sales.  I started with designing their new logo, which is on their sign outside the Medowbrook Mall.  They still use the old logo on some things, but I think they will slowly weed it out.  They are now called the The Deli rather than The Mall Deli.  The Deli logo was designed in Illustrator, and is very close to the fonts used on their sign.  I drew the drink cup with ink, and scanned it in the computer.  The cheeseburger I traced it with the pen tool over a photo in Illustrator.  I made some changes so it didn’t look so much like the photo, then I added the seeds since The Deli’s cheeseburgers have seeds on the buns.  I later decided on putting a box with dotted lines around the coupon.  My ad previously said “bring this ad for a free drink with a purchase of any meal”.  I changed it to “bring this coupon for a free drink with a purchase of any meal”.  I am very well aware that most people are not going to get up go find some scissors, and cut the coupon out,  I believe the dotted lines will catch the viewer’s eye and cause them to want to use the coupon.

Note Pad project

Word Matrix

Thumbnails

Rough

 PDF proof of final design

The purpose of the design I have created, is to get the attention of teenagers ages 14 to 18.  I would like it to draw them in, and think about the PSU Graphics and Imaging department.  Most teens have either a cell phone and/or IPod; those that don't think they are cool and want one.  I decided to use one of these objects for my design.  I started by listing what teens like, and what they like to do.  I interviewed Carissa Byers who is one of my friend's 14 year old daughter.  I asked her what she liked, and what would she like to see on a notepad.  Carissa answered that she likes cars, texting, music, and going to football games.  This brought me back to the cell phone and IPod idea.  This would require texting or music to get the viewer's attention.  I did three thumbnails of an IPod, and seven thumbnails of a cell phone.  I then decided to pick one IPod, and one cell phone to make my two rough sketches.  After I drew my roughs, I decided to go with the cell phone.  The kind of cell phone I sketched is a blackberry, which is one of the more popular cell phones for texting.  I created a large talk bubble above it with all kinds of different texting abbreviations.  I highlighted the text so the user can easily write over it.  In big letters in the center I put football game at 8, thinking back to what Carissa said about how her and her friends like to go to football games.  The bubble idea I got from a book my daughter reads called Diary of a Wimpy Kid.  I decided not to use any lines, and let the person using the pad determine where they want to write.  Some of the elements of design I considered in this design were: space, balance, shape, and value.  The realistic shape of the phone is made to catch the person's eye.  The bubble is a combination of positive and negative space, but is light enough in its value to let the person write over it.    I choose to let the bubble be asymmetrical in balance (off to one side), rather than putting it in the center of the page.  By doing this I believe I have made the design more interesting.  The principles of design I considered were:  unity, contrast, emphasis, and functionality.  There is unity between the phone and bubble, because they relate to talking and texting.  The text used inside the bubble, and on the phone is close to the sans serif font used for texting.  The PSU Graphics and Imaging Technologies, and the web address is also used in the same sans serif font.  The contrast of the phone draws the reader to look at it, and makes this the focal point.  The emphasis is starting at the phone and following the bubble up and around, then ending with PSU GIT  and the web site.  A viewer might also start at the phone and go downward to PSU GIT, then back up to the bubble.  Either way PSU GIT is getting viewed, and that is part of the function of the notepad.  I believe this notepad is interesting enough for a teen to want to pick it up and take it with them to use.